AEW: COMPLEXCON BOOTH
AGENCY
Team Epiphany - 2023
SKILLS
Strategy, creative direction, experiential ideation.
SUMMARY
The pro-wrestling world has been dominated by WWE, but a new competitor has entered the ring: AEW. In promotion of their flagship TNT shows, AEW tapped us to ideate a creative way to channel the swagger and showmanship of pro-wrestling into a brand footprint at ComplexCon 2023.
For your average streetwear-loving, hip-hop head hypebeast, ComplexCon is an arena in of itself; it’s a place to stunt in your loudest fit while flexing on people for social media. To capitalize upon this, I created the AEW Ring Walk, an interactive video capture station which allows attendees to simulate their very own pro-wrestling walkout for maximum flexing and swagger on socials.
