AMAZON MUSIC LIVE: THURSDAY NIGHT FOOTBALL

AGENCY

Team Epiphany - 2023

SKILLS

Strategy, creative direction, influencer partnerships, social content, experiential ideation.

SUMMARY

After every NFL Thursday Night Football, Amazon Music Live hosted a livestreamed performance featuring some of music’s biggest talent from Ed Sheeran to Metro Boomin to Green Day. We were enlisted to create the on-the-ground experience leading up to the concert, specifically ways for different fanbases to realize their passion for their favorite artists.

To do this, we built Midjourney-powered booths which allowed fans to make AI-generated posters on the spot along with Twitch livestream extensions, influencer amplification strategies and immersive activations which underscored Amazon’s technological prowess. We ideated touchpoints which altered to fit the aesthetics of each artist, creating highly tailored experience across each performance, week to week.