AMERICAN EXPRESS: ALWAYS WELCOME

agency

Team Epiphany - 2023

SKILLS

Strategy, creative direction, experential ideation.

SUMMARY

For Pride Month 2023, American Express enlisted us to create an imprint in Times Square which housed local LGBT vendors and acted as a meeting place for Playbill Pride attendees. Over the course of a weekend, consumers could browse a rotating selection of NY-based shops, spruce up their makeup, receive flower crowns and enjoy a live mural painting from AMEX’S resident artist.

Overall, our goal was to help AMEX tell its story of championing diverse business owners through the people who represent their communities.