GRAND MARNIER: GRAND ENCOUNTER EVENT
AGENCY
Team Epiphany - 2023
SKILLS
Strategy, creative direction, influencer partnerships, experiential ideation.
SUMMARY
Grand Marnier launched their global campaign “Grand Encounters” which highlights how the spirit is the unexpected encounter of orange liqueur and cognac. Building off that, we ideated an experiential activation which mirrored this idea of surprising duality. From the “orange meets brown” production design to the “sweet meets savory” culinary experience to a “jazz meets hip-hop” musical performance by DJ Premier, this influencer event was an immersive grand encounter which put Grand Marnier at its center.
