PUMA X F1: GRAND PRIX MIAMI

AGENCY

Team Epiphany - 2024

SKILLS

Strategy, experiential creative, copywriting.

SUMMARY

Following the success of our Las Vegas pop-up, we continued to build upon PUMA’s F1 partnership for the Grand Prix in Miami with A$AP Rocky’s second collection.

Before race day, we launched the ultimate PUMA takeover and provided first access to the newest Flagship CNCPTS space in Miami's vibrant Design District. We showcased our customization station for guests to personalize the product and make a statement, from distressing sneakers to adding patchwork on their new A$AP Rocky x PUMA gear.