ORKKA ID
SKILLS
Creative direction, social media strategy, media outlet pitching, brand messaging, music video production, single and album rollout strategy.
SUMMARY
I met electronic producer Brad Valentine while throwing shows at his house. We quickly bonded over our love of film photography, underground electronic and shoegaze music, and music videos. Since meeting him, I’ve helped him create strategies and ideas for his solo music career and rap duo ORKKA.
ORKKA
After finishing their EP, ORKKA sought my help for media and brand strategies. I began by interviewing them to discuss the album and their desired position in the music industry. The meeting resulted in me writing the bio for their EPK to the right and producing the music video for their first single below. I advised them on a marketing rollout schedule to time the announcements and release of their singles. Since their release, I've been using my experience at Orienteer public relations company to help ORKKA research relevant writers and do email pitches for blogs, media outlets and YouTube Channels.
For the video, I introduced ORKKA to filmmaker Ana Pierucci and brainstormed ideas for shots, locations and references. I created moodboards and made editing suggestions.
Shot & Edited by Ana Pierucci Created by: Ana Pierucci, Dylan Pham, Max Feye Kiara White, Brad Valentine
Directed by: Max Feye. Produced by: Dylan Pham
ID
Brad has been working on a solo album 'Id' that's a deep visceral reflection and catharsis to a period of darkness he was experiencing. He told me he had envisioned Id as a visual album that be an ambigious space for visual interpretation. In the spring of 2018, I introduced Brad to animator Melissa Dougherty part of the Family Collective in NYC. I thought that Melissa art style would fit Brad's vision very well. The ensuing brainstorm session we had resulted in the proposal below. I assisted in the structure, references, and storyboards. Once it's finished, I will also be doing the marketing, media pitching, and release.
