RED BULL PRESENTS 2019 - 2020

SKILLS

Communications strategy and execution, media and opinion leader relationship development, coverage and content pitching, on-site photography management, campaign research, analysis and documentation, deck design and social media planning.

summary

Shortly after moving to New York City in the Fall of 2019, I developed and executed Red Bull’s national PR strategy for their Presents Event Series, a diverse selection of concerts in key markets across the United States.

I worked on a team of two that oversaw the communications campaigns for 9 concerts in 8 different cities, each with a unique lineup and audience with specific needs and messaging.

I worked independently from the New York office and flew out to cities such as San Francisco, Portland, Houston and Minneapolis to manage on-site relationships with press and photographers. Below are slides from a recap deck which provide highlights and statistics of our work. You can see the complete recap here.