sAMSUNG X CHARLI XCX: GALAXY BUDS2

AGENCY

Premier Music Group - 2021

SKILLS

Strategy, brand partnerships, music supervision.

SUMMARY

Samsung came to us to find a brand partner for their 2021 Galaxy Buds2 campaign. Their directive was clear and simple: reach culturally fluent women between the ages of 20-35 and align them with some of music’s most innovative talent. As a figurehead of the burgeoning hyperpop genre, Charli XCX possessed the boundary-breaking credentials along with a highly engaged fanbase.

We aligned with Charli’s team to place her lead single “Good Ones” at the peak of her album cycle. Since then, Charli XCX remains a key Samsung brand partner.